Head of Corporate Affairs
The Head of Corporate Affairs – Bupa Global Latin America-BGLA is responsible for creating and delivering integrated internal and external communications strategies to help position BGLA as the undisputed leader in International Private Medical Insurance in the region. This includes direct accountability for regional Government Relations and Public Policy development, Media Relations and Corporate Communications (including issues management), Internal Communications and Corporate Responsibility & Sustainability.
- Display outstanding values, culture and team leadership (including employee engagement and development), making Bupa a place where people love to work. Provides others with a clear direction; Sets appropriate standards of behaviour; Delegates work appropriately and fairly; Motivates and empowers others.
- As a Bupa BGLA ET member, this role is expected to contribute well beyond the Corporate Affairs remit by adding value to strategic business-wide discussions, commercial objectives, tactics and execution.
- Provide executive-level strategic internal and external communications advice to BGLA senior management, project teams, the Bupa International Markets and Bupa globally where required. Produce comprehensive internal and external communications plans and tactics to support the successful delivery of key business objectives and oversee outstanding execution of those.
- Develop a comprehensive government, public policy and regulatory affairs approach for BGLA. This includes direct relationships with regulators when necessary in support of the Country Managers.
- Devise and help execute strategies and tactics to inform, engage and inspire 1000+ employees across BGLA to drive improved customer care and commercial outcomes. Drive key leadership events in terms of strategic agenda content and desired outcomes.
- Protect and promote the positive reputation of Bupa in the Latin American marketplace by producing a comprehensive external relations approach. This includes remaining alert and responsive to issues posing reputational risk and creating a stream of proactive and positive content to best position BGLA publicly. Determine and prepare statements and communications plans and provide advice on crisis management responses, especially with regards to employees, residents and media. Issues include financial reporting, mergers and acquisitions, divestments, proactive story/content generation etc.
- Maintain and develop relationships with key journalists in mainstream media (print, tv, radio, web) and industry/trade media to promote and protect the positive reputation of Bupa. Act as BGLA spokesperson as/where required.
- Support BGLA’s sustainability and wellness objectives through delivery of relevant and engaging initiatives. Build & maintain relationships with key external community/industry stakeholders.
- Work with BGLA, I.M. and Bupa globally to identify opportunities and execute thought leadership and public campaigns to increase brand awareness and position Bupa as one of the leading healthcare companies in the world and the undisputed leader in IPMI in the region.
- Using appropriate and highly developed interpersonal styles and methods to inspire and guide individuals (direct reports, peers, and supervisors) toward goal achievement; modifying behaviour to accommodate tasks, situations, and individuals involved.
- Upholds ethics and values; Demonstrates integrity; Promotes and defends equal opportunities, builds diverse teams; Encourages organisational and individual responsibility towards the community and the environment.
- Oversee and help produce written content (government submissions, public policy white papers, publications, keynote speeches, letters, media releases) to meet internal and external communications needs.
- Required to ensure that Bupa’s Health & Safety policy and associated policies and procedures are effectively implemented to minimise risk and to provide employees with a safe working environment and safe systems of work.
- Required to comply with Bupa’s risk and compliance policies, procedures, frameworks and regulatory requirements, as they apply to your specific role at Bupa.
The Ideal Candidate
- Minimum 10-15 years in communications (preferably a mix of corporate and public office).
- Degree level qualification in communications or a related field such as journalism or communications.
- Proven experience in effective government, public policy and media relations strategies, particularly in issues rich environments requiring system shaping and issues management.
- Proven experience in driving effective internal communications strategies to improve employee engagement and care outcomes.
- Strong expertise implementing effective thought leadership/brand building campaigns.
- Strong leadership and breadth in corporate affairs/communications including proven government relations experience.
- Experience in a large domestic or global company with exposure to team leadership and matrix organisational structures.
- Exceptional stakeholder management skills with the ability to influence at senior leadership level and live the Bupa values.
- Sound executive-level strategic thinking and judgement and strong attention to detail.
- Composure and agility when dealing with issues management – via appropriate approval process – inspiring confidence internally.
- Strong negotiation skills and you are able to influence outcomes and gain the active co-operation of others in the business.
- Advanced written and verbal skills & communications skills.
- Background in, and knowledge of the financial services and/or health insurance industry preferable.